MOENCO is a subsidiary company of Inchcape PLC, a London based company engaged in global distribution & retail leader in the premium and luxury automotive sectors.

Our Vision

To become the world most Trusted automotive distributor & retailer

Our Strategy

Inchcape’s strategy is built around our Vision to become the world’s most trusted automotive Distributor and Retailer

Our objectives

  • Lead in customer experience
  • Become the OEM’s Partner of choice
  • Deliver full potential from each revenue streams
  • Leverage our global scale
  • Invest to accelerate growth

Our History

In the heart of Addis Ababa, around the area commonly known as Mexico, a small garage with a capital of 200, 000 Ethiopian birr was founded by Mr. Y. D. Lappine on January 1959 in a small rented house. His far sighted vision became reality with the help of other resourceful people, such as Ato Menasseh Lemma, the then Governor of the National Bank of Ethiopia, and the boss of Imperial Insurance Company.

Nine years later, MOENCO took over the TOYOTA franchise business for Ethiopia when Inchcape, a London based international organization, became a major shareholder and injected a considerable amount of capital. This was a milestone moment in the firm’s journey to become the MOENCO of today.

In addition to the TOYOTA business, at different times MOENCO used to represent General Motors for various types of American vehicles and trucks; Ingersoll-Rand; WABCO, Pettibow; Universal; Dupont; General Tire; Frigidaire; Zanussi; and Thomas De La Rue & Co. of England.

All the experience we have gained from working with our partners has allowed MOENCO to focus on people, service, and innovation over the past five decades. The strength we have acquired in these years has also endowed MOENCO with the resilience to survive during the many difficult times.


MOENCO established in January 1959 in the heart of Addis Ababa around Mexico with capital of ETB 200,000


MOENCO got Toyota dealership right in 1968. Inchcape become major share holder and injected additional capital


The opening of Head office building Containing (3S) Sales, Service, Parts


The opening of the first branch in Hawassa


Opening of Bahirdar branch


MOENCO celebrated its 50th year anniversary


The opening of Addis Ababa Parts outlet (Mexico)


Opening of Adama branch


Opening of Kality machinery branch


Opening of 2nd Hawassa branch


2019 will mark the 60th Anniversary of MOENCO.


We are the largest automotive company in the country, representing over 20 brands. MOENCO has grown both in terms of size and in terms of the modernization of its service shops and parts distribution centers, which display a passion for creating the ultimate customer experience.


Highly skilled & professional employees


Branches in Ethiopia




More than 10 brand partners

TMC/ TTC Sales Award